Roy Danis is currently the President & CEO of Conecuh Brands, LLC., focusing on developing and building the highest quality super premium spirit brands in the U.S. with world class packaging and outstanding value. He is a 35+ year veteran of the wines & spirits industry.. He started his career with the Seagram Co., spending 17 years there with increasing responsibilities in sales & marketing. After Seagram, he went on to assume Executive Management roles at Diageo, Pernod Ricard, W.J. Deutsch, Jose Cuervo and most recently was President/Managing Director of Campari America.
Roy’s reputation is that of a creative & innovative marketer and brand incubator. He has a track record of success in reinvigorating underdeveloped businesses, building high performance teams, creating new products and developing innovative packaging, including Conecuh’s current portfolio packaging. His track record of new product successes is unrivaled, from Yellow Tail Wines to Jose Cuervo Silver to Clyde May’s Bourbon, he has led teams that have produced numerous new product success stories. He has worked on some of the most iconic brands in the industry from Chivas Regal, Crown Royal, Martell Cognac to Jameson and Wild Turkey, to name a few.
Roy holds a B.S.in Applied Economics and Management from Cornell University and an M.B.A. in Marketing from Boston College. When not focusing on spirits, Roy enjoys golfing and spending time with his family.